OnlineResearchLabs.com reveals the three most important website marketing strategy ideas to make your online business succeed in 2007
The Internet is evolving quickly, and many of the website marketing strategies that worked well a year or two ago are ancient history today," says Jason Jantzi of OnlineResearchLabs.com. "The trend is away from the short term free-traffic gimmicks that were popular in 2005 and toward classic tried-and-true business principles that have endured for decades.
Chief in importance is devising a scalable internet business model that is at least slightly profitable. Once you know what specific set of actions you can take to produce a positive result, you can tweak and tune those actions to enhance their profitability. Then you scale up your actions to realize substantial profits just the way a successful offline business would."
But what actions can an Internet entrepreneur take to create a profitable business model in the first place? According to Jantzi, there are three website marketing strategies that will dominate the Internet in 2007.
"The first and most important thing to do is establish a back-end process for capturing prospect contact information and making offers to sell products on a regular basis. On the Internet, an auto-responder e-mail follow-up series is the easiest way to do this.
The second thing to do is to create a front-end product which you use to attract prospects and customers. This may be an item of value that you offer for free, or it may be a low-cost loss-leader item that qualifies a customer's interest and offers a low-risk way to make that first sale.
The third thing to do is to drive prospects into your sales mechanism in a cost-efficient manner. In 2007, the three dominant forces for prospecting are going to be pay-per-click search engines, organic (free) search engines, and joint venture partnerships.
Pay-per-click offers a very controllable way to drive immediate visitors to your website. As a traffic-generation strategy, pay-per-click is enticing because of its immediacy. However it can be very expensive if used recklessly, so great care must be taken when devising a strategy to ensure that it fits into the economics of your business model.
Organic or free search engine traffic is perhaps the greatest potential source of low-cost customers for your business, however the disadvantage is the lengthy lead times - often measured in months - before you receive any visitors from this strategy. Although search engine marketing is not nearly as complicated as many people believe, it is necessary to follow a carefully-conceived plan in order for this method to work. But when it works, it can average-down the cost of customer acquisition by an impressive amount.
Joint ventures may be the most exciting way to capture immediate customers without any out-of-pocket expense. JV's involve offering a substantial sales commission to a partner who already has a list of prospects, in order for him to promote your product to his list. While your marketing expense is almost nothing, this method does involve giving a large percentage - or perhaps even all - of the revenue to your JV partner. As such, it is a powerful way to make that first sale to a customer, but may not be the most profitable method to use as a long-term strategy."
According to Jantzi, it is vital to use a combination of methods to drive prospects into the sales mechanism, and then to measure, test, and tweak that mechanism continually. This dedication to continuous improvement makes it possible to maximize business profitability and compete effectively in the Internet marketplace.
