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Posted by Bonny Albo Feb 8, 2007 |
Providing over 13,000 business listings for minorities and non-minorities in the New York and New Jersey area, the Minority Business Directory has become a central hub for community and socially conscious consumers as well as procurement agents seeking to improve their supplier diversity quotas.
With its new online presence, the Minority Business Directory presents the largest minority business database searchable by ethnicity in the US.
"This website is the beginning of a new dimension for the Minority Business Directory," says publisher, Gregory Newson.
The online database allows visitors to the site to search for businesses by ethnicity, industry, region, as well as SIC number. This functionality will allow consumers to target their specific needs as well as bolster local minority economies.
"With the online database, we can now add listings and remove outdated listings in a day or two," says Newson. "In the past, it took months."
With an online database, advertisers in the directory are capable of marketing to a much wider consumer-base, extending beyond the New York and New Jersey area.