Keyword Tactics for SEO Results

Now that you have your hand-picked keywords close by (from yesterday's lesson), you can start the actual work of writing an SEO article.

Pick a couple of keywords that you feel are the best suited to your business and also have a high KEI rating with low competitiveness and let’s get started.

Article Writing: The Title

Starting with the title, pick the keyword that has the best ranking among the couple that you chose. Now create a title based around that keyword, although you can incorporate more if you are able. Your title should be descriptive, offer a solution or pose a question that would interest your target reader.

Article Writing: The First Paragraph

Next, write your first sentence. You need to incorporate the keyword used in the title of your article, as well as one more keyword if you can without sounding unnatural. Using a statistic, popular misconception or telling the reader what you are going to cover are all great ways to get a readers attention. This can take a couple of sentences, but make sure that you have that keyword positioned in the first one for higher search engine rankings.

Article Writing: The Body

The body of your article should tell your reader whatever you have promised in your title and opening paragraph. If you are writing a 500 word article (the current standard), three to five smaller paragraphs are appropriate. Ensure that you’ve placed each of your keywords in every paragraph at least once. If you are having a hard time incorporating each keyword, use a bolded header for each paragraph (like what I’ve done with this article).

Article Writing: The Conclusion

Your last paragraph should tie up all of the loose ends in your article, summarize what you’ve said and also incorporate at least one of your keywords (preferably the same one you used in the title and first sentence).

Read over what you’ve finished. If everything flows well (i.e. the keywords don’t seem like words placed for search engine enhancement), then you are ready for the next step, which is ensuring that your articles are chock-full of content that is useful to your reader.

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This article is number three in a seven-part series on Article Writing for Search Engine Traffic. You can start from the beginning here, or read the next article in the series: Web Content is Still King.