Implementing Net Ad Campaigns

How businesses can stay ahead of the pack by utilizing the latest tools for Internet advertising success seminar held in Santa Ana February 21st, 2007.

TechBiz Connection (TBC) will sponsor a seminar on how businesses can stay ahead of the pack by utilizing the latest tools for Internet advertising success on Wednesday, February 21 at 6:00 pm at The Orange County Register in Santa Ana.

According to Jack Bicer, TBC president, Internet advertising tools are constantly changing and evolving. New techniques quickly become less effective as masses of advertisers converge on the latest online advertising tool and saturate the marketplace. In order to be successful, businesses need to be ahead of the pack by leveraging web communities, sponsorships, RSS feeds, and blogs to their fullest potential, investing in keywords, and implementing other techniques to get the desired results.

TechBiz Connection’s expert panel will reveal the latest tools for Internet advertising success and features Carol Kurimsky, Ingram Micro’s vice president of marketing for North America, as moderator.

The Forum’s expert panel includes:

• Lauren Damron, national account director for AOL Media Networks, who has focused on Internet sales for over eleven years at AOL, and previously worked with e-retailers like Gateway and Buy.com, games publishers including Playstation and various direct marketers.
• Rick Sharga, vice president of marketing for RealtyTrac, an online real estate marketplace, who is responsible for PR, IR and marketing communications activities for the company, which ranked 53rd in the 2006 Inc. 500 and 52nd in the 2006 Deloitte Fast 500.
• Nina Burokas, digital branding and marketing, The Next Paradigm, who has over 20 years of experience in the technology, telecommunications, and financial services industries, working with companies such as SBC, Nortel, Marconi and the Federal Reserve Bank.
• John Capano, vice president of planning and strategy for RiechesBaird, who is its lead strategist in the areas of non-traditional marketing and business development.
• Michael Mascott, senior sales and business development manager for Google, whose primary focus at Google is working with Fortune 500 Technology and Telecommunication companies on building integrated advertising programs that meet their objectives. In addition to his day-to-day responsibilities, he also works on the Google Grants team which provides eligible charitable organizations with in-kind keyword advertising using Google.

Admission to the TechBiz Connection event is $30 prepaid and $40 at the door.