The NY Times reports that magazine Business 2.0 may be going out of business.
It looks like I'll be picking up my last issues of my favorite business magazine, Business 2.0, this summer. That is, if this NY Times article comes true.
It seems that the Time Inc., the owner of San Fransciso-based Business 2.0, decided several months ago to change their advertising set up to sell ad spaces in all of their related business magazines (Fortune, Money, CNNMoney, and Fortune Small Business) at the same time instead of seperately selling space for each individual market.
Yet the subscriber based was solid and steady throughout 2005 and 2006, and publisher Josh Quittner has tried (so far unsuccessfully) to garner venture capital for the enterprise.
Here's to hoping the final decision isn't to axe the publication as of September 2007. I'm personally a huge fan of the publication and look forward to its tech and internet insights every month.
Tags: Business 2.0 business business magazine internet business time magazine money
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