Use Your Wholesale Suppliers

Get Your Wholesale Suppliers To Make Marketing Materials For You

Feb 15, 2007

Most wholesale suppliers have much larger marketing and advertising budgets than you will. Why not use their cash to your advantage and make money? Here's how.

Using Wholesale Supplier Coop Advertising To Get Free Marketing Materials

Yesterday my roommate came home, excited to show me his company's new marketing materials. "Look!" he exclaimed, waving slick, full-color brochures and thick catalogs in my face. "They even have my name imprinted on them!"

My roommate, a wholesale supplier salesman, had tapped into a little-known free marketing tool for entrepreneurs who sell products manufactured elsewhere: coop advertising.

Of course, different companies offer different marketing collateral: the wholesale suppliers my roommate represents number in the hundreds, with some offering completely free, targeted, high-end pieces custom-made for his business, while others provide little or nothing to place in the end customers' hands. How did he find out which wholesale supplier offered free coop advertising?

Spend a day calling all of your wholesale suppliers. Talk to their marketing or advertising departments and ask whether or not they offer coop advertising materials or free marketing collateral to their retailers, salespeople or clients. Many wholesale suppliers do, and will even print your own company name on their catalogs to assist you with your money making goals.

This article is Day 18 of a 30-day series about Making Money Without Spending a Dime for Entrepreneurs. Visit the first day, see a list of all of the information to date, feel free to comment in our discussion group about your experiences, or read the next article in the series.

The copyright of the article Use Your Wholesale Suppliers in Business Market Analysis is owned by Bonny Albo. Permission to republish Use Your Wholesale Suppliers in print or online must be granted by the author in writing.