The selection process is more difficult than most might think. Many new business owners think a cute catchy name that sounds whimsical or strange will attract media attention. Often this unique name sounds less than professional. And does more harm than good to the business reputation and image.
Remember the business name will:
- Have a unique personal identity
- Establish its own bank/credit accounts
- Establish its own insurance
- Maintain separate billing
- Create a new unique reputation
Therefore, it is clearly evident a new business is similar to creating a brand new identity. This must be taken into due consideration when selecting the proper business name that will represent the company in a professional manner.
Clear and Focused Business Name
Selecting a name that clearly expresses what the business is about should be the first step. For example, if Joseph designs websites. A proper name might be Joseph's Web Designs. Or suppose Marge Smith is a fashion photographer. An appropriate business name might be M. Smith's Fashion Photography.
On the other hand the name should not complicate matters. This often occurs when the business owner starts out in one business and heads in another direction. For example, one entrepreneur starts out designing and optimizing websites for new website owners online. Later on that same individual decides to expand the business to consulting with new business owners about web site marketing or tutor individuals on web design. The business name would still be appropriate. And fits the new business direction succinctly.
Business Name Registration
Now, another important step is to make sure the business name selected is not registered to another business owner. Search online or at local government offices. Once the selection process is completed there is another important action that must be done. The business name should be registered with the proper state and local government office. This registration is called DBA (Doing Business As). Registration will protect the owner's legal rights in using the business name and prevent others from assuming the same name. Once completed, it is completely legal to open a bank account, establish credit, checking accounts, lease business equipment, telephones, under the new business name.
Business Name Review
- Decide on a Business Name that is simple yet professional.
- Select a Business Name that represents the business succinctly.
- Make certain the name allows growth to other areas.
- Make sure the business name is available.
- Register the business name with the proper government offices.
Contact the local city and state offices for more information on the proper procedures to register a business name. And don't forget to learn about Online Business Domain Name Registration.
 |
